Why we crave what’s cool

Season 2015

What does it mean to be cool? It's a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.

AIR DATE 9/10/15

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Why we crave what’s cool

Long-lost human ancestor is greatest find in decades

The free community college experiment everyone is watching

How everything you do can be enhanced by mindfulness

Memorial marks the impact of Flight 93’s lost heroes

What does Moscow get from offering Assad military support?

Museum exhibit celebrates America's sneaker culture

Now Playing

Why we crave what’s cool

Long-lost human ancestor is greatest find in decades

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PBS NewsHour provides in-depth analysis of current events with a news summary, live studio interviews and discussions of domestic and international issues. Amna Nawaz and Geoff Bennett co-anchor.

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Broadcast Dates

#15011 - Episode 11 | New
Tuesday, Jul 15 at 6pm TPT 2
#15011 - Episode 11 |
Wednesday, Jul 16 at 12am TPT 2
#15012 - Episode 12 | New
Wednesday, Jul 16 at 6pm TPT 2
#15012 - Episode 12 |
Thursday, Jul 17 at 12am TPT 2
#15013 - Episode 13 | New
Thursday, Jul 17 at 6pm TPT 2

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