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The New Mad Men

Season 1 Episode 8

See how a successful ad agency is addressing multicultural millennials.

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

AIR DATE 11/22/14

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About America by the Numbers

Learn how Asian-American, black millennial, Arab-American and Latino evangelical voters are exerting their growing strength and influence in this 2016 election special about power and politics, demographics and democracy.

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This show is not scheduled to air soon.

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