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Twin Cities Public Television
Media Advisory

For Immediate Release
February 11th, 2014

tpt’s Rewire Initiative Presents TV Takeover

Local Artists, Makers and Community Partners Take Over tpt's Air

Saint Paul, Minn. (Tuesday, Feb. 11, 2013) – Twin Cities Public Television (tpt) announces TV Takeover, a first-of-its-kind experiment in artist-driven cross-platform television to debut May 30 on air, online, and in tpt’s Studio A.

 

TV Takeover is the first major broadcast undertaking of Rewire, tpt’s new initiative focused on bringing public media to life for digital natives. Rewire (which uses online content and live events to engage an audience that grew up on classic PBS shows) wanted to create a new type of television experience that reflected the unique creative spirit of the Twin Cities.

 

“TV doesn’t mean the same thing to digital natives as it has to previous generations. TV Takeover is about opening our doors to the brightest creative minds in our city to help us redefine it for a new era,” says Rewire manager, Andi McDaniel.

 

Rewire reached out to some of the most inventive creative leaders in the Twin Cities, and asked them, “If you were in charge of this TV station for one hour, what would you do with it?”

 

The result is TV Takeover, a five-part live TV and event series that will air Fridays at 9 PM starting May 30 on tpt 2 and streaming on the web. The TV Takeover “curators” have shared their eclectic combinations of stories, skits, poems, short films, explorations and animations—and will be taking turns co-hosting a live audience at the tpt studios.

 

TV Takeover Partners:

  • Springboard for the Arts - an economic and community development organization for artists and by artists. (springboardforthearts.org)
  • Northern Lights.mn, producer of the annual Northern Spark festival, is a non-profit arts organization whose mission is to transform our sense of what’s possible in public space. (northern.lights.mn)
  • MPLS.TV is a Minneapolis-centric video network featuring both original and curated local content. (mpls.tv)
  • Works Progress Studio - an artist-led design studio whose projects catalyze new possibilities for artistic expression, civic engagement and participation in public life. (worksprogress.org)
  • St. Paul Almanac is a literary organization that creates opportunities for understanding, learning, and building relationships through sharing people’s stories. (saintpaulalmanac.org)

 

"This partnership with tpt and Rewire is an exciting opportunity for us to help new audiences connect with Minnesota's creative community." Laura Zabel, executive director, Springboard for the Arts.

 

“We are excited for TV Takeover as a new virtual venue to explore how artists help us experience the world in a new light, modeling new possibilities for agency at the intersection of creativity and technology.” Steve Dietz, Northern Lights.mn

 

This project is supported in part by the John S. and James L. Knight Foundation, and by a National Endowment for the Arts Art Works grant. Join in the TV and art-making at www.rewire.tpt.org or follow along on Twitter (#tvtakeover).

 

About tpt’s Rewire

Rewire is a programming and engagement initiative from tpt that uses digital content, live events and smart programming to engage a new generation of public television consumers. Championing collaboration, authenticity, play and humor, Rewire is an innovative approach to both the challenging new world of digital media and the redefinition of  “TV.”  

 

For more information about tpt’s Rewire, visit us online at www.rewire.tpt.org and join us on Facebook and Twitter.

 

About tpt
The mission of tpt is to “enrich lives and strengthen our community through the power of media.”

As one of the nation’s leading public media organizations, tpt uses television, interactive media and community engagement to advance education, culture and citizenship. Over its 50 plus year history, tpt has been recognized for its innovation and creativity with numerous awards, including Peabody awards and national and regional Emmys.
 
Based in St. Paul, MN, tpt is one of the highest rated PBS affiliates in the nation, reaching over 1.3 million people each month through multiple broadcast and online channels. The organization's particular areas of focus include: the educational readiness of children; serving the needs and unleashing the potential of America's aging population; engaging a new generation in the power of public media; and being the preferred media partner for organizations that align with our mission to enrich lives and strengthen community.

For more information about tpt, visit our website at www.tpt.org or join us on Facebook and Twitter.

Contact: Elle Krause-Lyons – 651-229-1491 – ekrauselyons@tpt.org


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