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The Rhetoric of Political Ads

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Previously aired Sunday March 8th
Kathleen Hall Jamieson and Karlyn Kohrs Campbell will consider how candidates are "Engaging and Outraging Citizens: Political Campaign Messages of 2008." Jamieson will examine television ads offered by the presidential candidates. Campbell will focus on the role of character in making voting decisions about primary and general candidates, including some comments about the Coleman-Franken race. The critics will then respond to questions from the audience. Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author, co-author or editor of 15 books including: Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (Oxford, 2008) and unSpun: Finding Facts in a World of Disinformation (Random House, 2007). Throughout the 2008 campaign Dr. Jamieson appears regularly on "Bill Moyers Journal" on PBS. Karlyn Kohrs Campbell graduated from Macalester in 1958, has served as a professor of Communication Studies at the University of Minnesota and is widely regarded as a pre-eminent scholar of rhetoric in the U.S. As co-authors, Jamieson and Campbell wrote Presidents Creating the Presidency, published by the University of Chicago Press in 2008. This presentation offers the rare opportunity to witness two masterful critics thinking together about the messages we all see but seldom think about in strategic terms.
56 minutes long
tpt Channel 2.1

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tpt Life Channel 2.3

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