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Promoting Your Efforts
There's no single right way to fire up potential Makers; this is definitely a creative, communicative audience! But here are a few quick tips on sharing the word about your Make: initiative, whatever it might be.
First, download the Make: PROMO PACK.
A wide variety of promotional materials is available for you to download and tailor with your event details. The Make: Promo Pack includes:
- Press release template
- "What is Make:?" blurb (for Web sites and newsletters)
- Episode descriptions
- Production staff biographies
- Fact Sheet
- Twin Cities Public Television and Geek Squad logos
- About Make magazine
Download the Promo Pack (876K PDF)
Then, GET WIRED.
Take advantage of existing electronic communication vehicles. Ask potential participants to include an announcement in their groups' e-newsletter or offer the information on their Web site - even embed Make: videos! Ask us how at firstname.lastname@example.org.
Or, TAP INTO PAPER POWER.
Distribute fliers to members of your target audience (make sure the paper is recycled to fit the Green mentality!). Try colorful posters in places your target audience convenes or stuff an informational flier in a paycheck envelope.
And, KNOW THAT WORD OF MOUTH STILL WOWS 'EM.
Asking invitees or partners to spread the news about your event or initiative can have priceless results! Tell them to mention a Web site where potential participants can get more information or ask to be included in any regular oral announcements. Offer a reward to the biggest blabbermouths by offering a small prize to the partner, department, team, or group who encourages the most people to participate in the event.
For more information about promoting your efforts, download our entire Make: Toolkit!
Download the Toolkit (865K PDF)