FOCUS AREA ONE
Deliver the Best in Television |
FOCUS AREA TWO
Tell the Minnesota Story |
| Use the power of television to stimulate hearts and minds to greater possibilities. Key Strategies:
• Create compelling program services on tpt2 and tpt17 that will fortify viewership and audience loyalty.
• Develop new digital television channels that serve the community, appeal to audiences and are worthy of support.
• By providing relevant and engaging television services, inspire financial support. |
Produce unique and compelling programs that create a more vibrant and informed community.
Key Strategies:
• Use the Minnesota Collaborative to increase the diversity and depth of our local programming by sharing the power of public television with mission-centered partners.
• Build on Almanac's twenty year history as tpt 's premiere program focused on active citizenship.
• Produce rich and lasting programs on Minnesota 's history.
• Pursue grant support for local programs that engage the community. |
FOCUS AREA THREE
Be a Leader in National Production |
FOCUS AREA FOUR
Seek New Ways to Serve |
Create national television projects with the power to change lives.
Key Strategies:
• Develop, fund and produce projects of distinction that create a national impact.
• Through support of our national projects, contribute to the financial stability of tpt
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Explore new ways to serve needs not met by commercial media.
Key Strategies:
• Explore a content focus on serving the needs and interests of older adults, both regionally and nationally.
• Develop content management skills and explore offering that expertise to other non-profits.
• Grow non-broadcast television production services.
• Pursue state, federal and foundation grants for education services that build on our past successes. |
FOCUS AREA FIVE
Focus on the Audience |
FOCUS AREA SIX
Fund the Future |
Know our community and help our community know us.
Key Strategies:
• Build community loyalty, support and advocacy through strategic communications.
• Bring the audience perspective to the formation of tpt 's programs and services.
• Provide marketing and communications support to tpt's community efforts. |
Earn increased philanthropic support by demonstrating our relevance.
Key Strategies:
• Build individual relationships that lead to major gifts.
• Increase Corporate/Foundation giving.
• Increase our endowment through planned gifts.
• Explore the feasibility of a capital campaign. |
FOCUS AREA SEVEN
Live the Mission and V alues |
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Create a mission-centered and results-driven culture
Key Strategies:
• Foster a culture where employees' work is done through our values, mission and vision.
• Focus performance around the strategic plan.
• Create a great place to work.
• Seek diversity and excellence in people, ideas and services. |
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