Coleman Kick-Off

Wednesday, March 26, 2008 - 5:28 pm

The room was hot and packed, but you never want an empty room when launching your campaign. In contrasting the Coleman campaign kick-off today to Franken's re-launch yesterday, here's some observations. Franken and Coleman spoke for almost exactly the same amount of time, 28 minutes. They both did a good job of engaging the audience and not reading their written remarks and burying their face in a podium. They both showed an impressive range of emotion: from sadness to joy. They both tried to prove they are "passionate." Coleman in a slightly more controlled manner and Franken nearly cried. They both had their wife and kids by their sides. There is certainly a formula for these things.

Here's where they differed: Coleman made time to do Q&A with the press after his remarks and Franken did not. Reporters literally chased after Franken, but staff ushered him out of the Capitol. We like the opportunity to ask follow-up questions. A lot of questions arise in a half-hour speech. Access is good. I understand there are tight schedules, but it's good for schedulers to schedule time for press after a speech, even if it's brief. We're tight on time too.

 

The room was hot and packed, but you never want an empty room when launching your campaign. In contrasting the Coleman campaign kick-off today to Franken's re-launch yesterday, here's some observations. Franken and Coleman spoke for almost exactly the same amount of time, 28 minutes. They both did a good job of engaging the audience and not reading their written remarks and burying their face in a podium.