ABOUT THE PROJECT GRANTEE AWARDS TOOLKIT OUTREACH NEWSLETTER PUBLICITY & PROMOTION LOGOS FAQ

Outreach Newsletter: August 2003 "If we don't do something, in 25 years, the U.S. will have two kinds of people. Those who have Alzheimer's and those who are caring for someone with Alzheimer's." – Dr. Allen D. Roses "THE FORGETTTING" OUTREACH E-NEWSLETTER AUGUST 2003 1. WELCOME 2. OUTREACH GRANT RECIPIENTS ANNOUNCED 3. LOW-COST/NO-COST OUTREACH IDEAS 4. COMING SOON 5. CONTACT INFORMATION 6. SUBSCRIPTION INFO…TELL A FRIEND! 1. WELCOME TO THE FIRST MONTHLY NEWSLETTER FOR "THE FORGETTING" The response to our call for proposals was enthusiastic beyond all expectations. We are so pleased that funding from the MetLife Foundation and an additional grant from CPB has allowed us to respond in kind with 30 station grants. This forum will be a way to share news and ideas about the many opportunities for outreach surrounding this ground-breaking documentary, as well as important dates and production updates of interest to outreach, programming and station development personnel. "The Forgetting Newsletter" will also be a place where stations and partner organizations can exchange ideas. We hope to hear from you regularly so we can publish news of your successes and help resolve your questions. Our first bit of exciting news is that David Hyde Pierce, star of "Frasier" and devoted advocate in the fight against Alzheimer's disease, has agreed to host the national follow-up show. And, if you are producing your own follow-up show, you will be able to use portions of the national show with David in it, if you so desire. Again, thank you for the time and effort put into the grant proposals. I wish we could have funded them all. I really look forward to working with you in the coming months. You can view a Web version of this newsletter, download the Outreach Toolkit and see other information about "The Forgetting" at the outreach Web site: http://www.tpt.org/NPD/forgetting. Naomi S. Boak Executive Producer "The Forgetting: A Portrait of Alzheimer's" 2. OUTREACH GRANT RECIPIENTS ANNOUNCED "The Forgetting" has tapped a great need and interest in this country to credibly and effectively explore Alzheimer's disease and its effects on those it touches. A total of 63 stations applied for local outreach grants, and thanks to generous funding from the MetLife Foundation and the Corporation for Public Broadcasting, we are able to award grants to nearly half of them. The 30 stations selected for "The Forgetting" outreach grants are: -KAET Phoenix, AZ -AETN Arkansas -KPBS San Diego, CA -KEET Eureka, CA -KVIE Sacramento, CA -WUSF Tampa, FL -Hawaii PTV -WNIN Evansville, IN -KET Kentucky -LPB Louisiana -WCMU Mt. Pleasant, MI -WGVU Grand Rapids, MI -Mississippi PTV -KCPT Kansas City, MO -KMOS Warrensburg, MO -Montana PBS -KLVX Las Vegas, NV -WENH New Hampshire -KNME Albuquerque, NM -WNET New York, NY -WSKG Binghamton, NY -UNC North Carolina -WGTE Toledo, OH -KOPB Oregon -S. Oregon PTV -WHYY Philadelphia, PA -KUHT Houston, TX -KUED Salt Lake City, UT -KSPS Spokane, WA -WVPB West Virginia Congratulations to all the selected stations! Find out more about their outreach plans at the outreach Web site: http://www.tpt.org/NPD/forgetting For stations that did not receive grants or did not apply, read on! There are many low and no-cost ways to do outreach around this great project. 3. LOW-COST/NO-COST OUTREACH IDEAS If your station was not selected to receive a grant, don't lose heart. It is likely that your partners will still be interested in leveraging the broadcast to bring awareness to their organizations and the outstanding work they are doing to support those coping with Alzheimer's. Even if you are unable to secure additional funds from local corporations or foundations, there are a number of no-cost or low-cost ways you can stimulate interest in the broadcast while providing valuable resources to your community. The ideas listed below are designed to be easy and cost-effective to implement, while still keeping your station and its partners engaged in the project. -Customize the half-hour follow up show Customizing the half-hour follow up show can be as simple as scrolling a local helpline number or the Alzheimer's Association's national number. Find more information about the follow-up show on the outreach Web site and in future newsletters. -Make use of our partners' resources Our outreach partners make available many excellent publications with the latest information and advice on research, medicine, and caregiving. One example: ADEAR (the Alzheimer's Disease Education & Referral Center), a service of the National Institute on Aging, has a Web site allowing you to order brochures and fact sheets on a variety of topics relevant to your target communities. Many are available in different languages and most can be ordered at no cost! Find materials to distribute at outreach events at their Web site, www.alzheimers.org. -Support your local Memory Walk Many chapters of the Alzheimer's Association conduct annual fund-raising memory walks. Walks are usually in September or October. Some are just a few weeks away! Consider sponsoring a station team and/or distributing flyers, magnets, buttons or cards with information about "The Forgetting" and your local Alzheimer's resources. Find walks in your area and information about your local Alzheimer's Association chapter by visiting http://www.alz.org/memorywalk/respite.htm. -Maximize promotional materials Kelly & Salerno Communications will provide press releases, newsletter articles, an e-postcard and streaming clips that you can use freely. * Target releases to bookstores and libraries, encouraging them to feature David Shenk's book, "The Forgetting. Alzheimer's: Portrait of an Epidemic" in displays and on reading lists. * Most stations, as well as organizations such as senior centers, Alzheimer's Associations and AARP, regularly mail some type of informative material to their memberships. "The Forgetting" articles may be reproduced in newsletters and magazines. * A template for an e-mail postcard will highlight the broadcast, and may be used to send information to your station's or partners' respective memberships. * Streaming clips may be distributed via e-mail or posted on your station Web site. -Proclamations for National Alzheimer's Awareness Month November is National Alzheimer's Awareness Month. Having a mayor or governor sign a proclamation can generate coverage from local media leading up to the early 2004 broadcast. 4. COMING SOON Future editions of this newsletter will include: -Program air dates and feed times (to be announced in October) -Profiles of each of our national outreach partners -Information about the half-hour follow-up show and options for customizing it for your community -A look at the exciting interactive Web site companion to "The Forgetting" currently in development for people living with Alzheimer's (scheduled to launch in October) -More suggestions for outreach strategies and the opportunity to share your ideas with others -Ideas for sustaining outreach efforts beyond the program's airdate this winter -Tools and ideas for station-related promotion -Ideas to assist in your activity evaluation 5. CONTACT INFORMATION There are many people able to assist your station's efforts or answer questions about "The Forgetting." -For questions about outreach or implementing outreach grants, contact Karen Hodgkiss (khodgkiss@mascomm.net) or Roselle Kovitz (roselle@mascomm.net) of MasComm Associates. -For questions about promotion (press releases, e-postcards, streaming clips and more) contact Karen Salerno (Karen@kellysalerno.com) at Kelly & Salerno Communications. -For questions about production, the follow-up show or the program Web site contact Executive Producer Naomi Boak (nboak@tpt.org), Associate Producer Erika Stenrick, (estenrick@tpt.org) or Production Assistant Jeff Jones (jjones@tpt.org) at Twin Cities Public Television. 6. SUBSCRIPTION INFO…TELL A FRIEND! To subscribe to this e-newsletter, or to invite a friend or colleague to join this e-newsletter, fill out the invitation form at: http://www.tpt.org/NPD/forgetting/newsletter.html         Produced by Twin Cities Public Television.  Funded by MetLife Foundation. Additional outreach funding by the Corporation for Public Broadcasting.