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Outreach Newsletter: January 2004
If ever we
need to do a preemptive strike, it is on this enemy [Alzheimer’s].
- David
Hyde Pierce, Star of NBC’s Frasier, spokesperson in the fight against
Alzheimer’s and host of “Alzheimer’s: The Help You Need.”
"THE FORGETTING" OUTREACH E-NEWSLETTER
JANUARY 2004
1. WELCOME
2. SPOTLIGHT ON: DELTA SOCIETY
3. SPOTLIGHT ON: LAST ACTS PARTNERSHIP
4. THE PROMOTION HOMESTRETCH
-- Creating an e-blitzkrieg
5. FREE OUTREACH MATERIALS
6. SHOW FEEDS and PROMO FEEDS
-- Sorting Through the Options
7. CONTACT INFORMATION
8. SUBSCRIPTION INFO
1. WELCOME
The home stretch. I can hardly believe it. That means I am
writing this from the Television Critics Association press tour in Los
Angeles. Now that the national press is reading our press kit and
screening our shows, they are waking up to what is going to be an important
and entertaining night of programming on PBS. All of us involved
in the project are busy getting out the word, and the press is paying
attention. Now is your chance to make the press in your communities
aware of not just the premiere on January 21st , but of all the activities
you have planned surrounding the broadcast. Take a look at the outreach
web site again for tools you can use to do that. We at TPT and at
Kelly & Salerno are happy to help you if you’ve got additional
ideas or needs. Just contact us at the email below. Keep fighting
the good fight and doing what you do so well. And we will support
your efforts to the best of our abilities.
Naomi Boak
Executive Producer, “The Forgetting: A Portrait of Alzheimer’s”
& “Alzheimer’s: The Help You Need”
2. SPOTLIGHT ON THE DELTA SOCIETY
Scientific
research has shown that pets decrease feelings of loneliness and isolation,
can improve factors related to heart health and, in nursing home settings,
increase social and verbal interactions.
The Delta Society®, whose mission is
to improve human health through service and therapy animals, is making
a positive impact. Delta Society programs, include the Pet Partners
® Program, which trains and screens
volunteer-animal teams to provide animal-assisted activities and therapy
visits in healthcare and school settings. The National Service Dog Center
(NSDC ®) is a Web-based program that
provides information to people in need of – or already partnered
with – service animals. Additionally, the program provides online
resources to people who face difficulties entering public buildings when
their service dogs are present, and to businesses who want to know how
to be in compliance with the law.
Through its 8,000 registered people-animal volunteer teams, Delta Society’s
programs have touched the lives of nearly two million people across the
nation last year.
Some grantees have incorporated Pet Partners in their outreach activities
to extend the value of therapy animals to those with Alzheimer’s,
their caregivers and loved ones. If you are holding screenings,
discussion groups or other events, consider inviting Pet Partner teams
to promote the valuable services Delta Society offers and for added promotional
and “just fun” value. For a list of Pet Partner affiliate
groups, go to http://www.deltasociety.org/petpart/ppag.htm#list
.
3. SPOTLIGHT ON LAST ACTS PARTNERSHIP
Last Acts Partnership is the result of bringing together Partnership for
Caring and Last Acts, organizations with nearly 70 years of experience
and expertise coordinating, assisting, and mobilizing people and institutions
who are advocating for quality end-of-life care.
Last Acts
Partnership is working with consumers, consumer groups, healthcare professionals,
religious bodies, advocates, educators, and health care institutions –
everyone with a stake in improving end-of-life care for Americans. They
are a one-stop resource and conduit for disseminating credible, reliable
and cutting-edge knowledge regarding end-of-life care data, issues, trends
and practices in the U.S. and are a channel for extensive research, new
information and expertise. Last Acts Partnership provides streamlined
access to reference materials and information sources on end-of-life and
end-of-life care for the lay public, as well as medical and healthcare
professionals, and is also a leading authority on end-of-life care issues
that is effecting change by addressing the issues, trends and practices
around end-of-life care with policy makers and advocates.
Last Acts
Partnership operates the only national crisis and information hotline
dealing with end-of-life issues and providing state-specific living wills
and medical powers of attorney. Last Acts Partnership also serves as a
clearinghouse for sharing information and ideas at the national, state
and local levels and provides a forum for discussion, collaboration and
broad dissemination of new information to help ensure dying people and
their loved ones receive quality care and are honored and supported by
their communities.
For more
information on quality end-of-life care, visit the Last Acts Partnership
Web site at http://www.lastactspartnership.org
, or call (202) 296-8071.
4.
THE PROMOTION HOMESTRETCH – Creating an e-blitzkrieg
Broadcast is less than two weeks away, and it’s time to let everyone
know about “The Forgetting!” One of the best ways to
get the word out is on your websites and through e-mail. Below are
some high-impact, easy-to-use tools to help you capture interest.
Our E-Postcard
http://www.kellysalerno.com/theforgetting/message.php?sample=1
An eye-catching e-mail that’s full of information about the broadcast.
Just click the e-mail a friend button, type in as many addresses as you’d
like, personalize it with a message and hit send.
Our Program Club E-Postcard
http://kellysalerno.com/theforgetting/message2.php?sample=1
This card has the same information as the basic e-postcard, but also includes
information about The Forgetting as a Program Club pick.
E-Banners
http://kellysalerno.com/theforgetting/imagelinks.html
Send your Webmasters here for attention-getting banner graphics that link
to “The Forgetting” website. Multiple sizes are available.
For the full listing of tools, visit http://www.tpt.org/NPD/forgetting/tools.html
PBS Station Remote Control will also be posting “The Forgetting”
Web toolkit this coming Monday! Check it out at http://remotecontrol.pbs.org
. If you do not have a username or password for Remote Control,
please contact Station Services for PBS Interactive Learning at pring@pbs.org
.
5. FREE OUTREACH MATERIALS
One size definitely does not fit all when it comes to Alzheimer’s
information. That’s why the Alzheimer’s Association
has created and collected an incredible variety of handouts, fact sheets
and articles in one convenient place. All of them are downloadable,
and can be printed and distributed for any of your outreach initiatives!
Visit http://www.alz.org/ResourceCenter/ResourceCenter.htm
to browse these materials by topic. Take special note of their “Diversity
Toolbox,” which provides Alzheimer’s information for minority
groups, including handouts in multiple languages. If you can’t
find exactly what you’re looking for, talk to someone at The Alzheimer’s
Association’s Benjamin B. Green-Field Library and Resource Center.
They are the nation’s largest Alzheimer’s library and can
be reached at 312.335.9602 or 800.272.3900, Mon-Fri from 8:30 am to 5:00
pm CT. You can also contact the Association’s 24/7 Contact
Center at 1-800-272-3900. They always have trained staff ready to
help in as many as 140 languages/dialects!
6. SHOW FEEDS AND PROMO FEEDS – Sorting
through the options.
Questions are rolling in about the whirlwind of Forgetting feeds, so we
thought it might be helpful to have all the feed information in one handy
location. Below is a list of all the Forgetting show and promo feeds,
past and future:
FOPA 000 W1 – THE FORGETTING AND ALZHEIMER’S: THE
HELP YOU NEED
This feed is for stations airing the full two hours, packaged as one broadcast
with the national follow-up show featuring David Hyde Pierce.
WITH BUMPER: (David Hyde Pierce: “…Join me and a panel
of experts for Alzheimer’s: The Help You Need.”)
PREVIEW FEED: Fri 1/9/04, 1000-1200 ET/502
FEED: Wed 1/21/04, 2100-2300 ET/502
NOTE: Stations which have recorded and localized Alzheimer’s: The
Help You Need (AHYN 0B1) will want to record the 90-minute documentary
(the first 1:26:46) from this feed. This is the only way to grab
the “stay tuned” bumper by David Hyde Pierce. The 90-minute
stand-alone versions do not include this bumper.
FOPA 000 K1 – THE FORGETTING 90-MIN STAND-ALONE, LETTERBOXED
This feed is for stations airing the documentary followed by their own
local follow-up show OR for use in repeat broadcasts where a half-hour
follow-up show is not aired.
NO BUMPER
FEED: Wed 1/21/04, 1630-1800/502
FOPA
000 G1 – THE FORGETTING 90-MIN STAND-ALONE, WIDESCREEN
This version is exactly the same as FOPA 000 K1 (above) but in widescreen
NO BUMPER
FEED: Wed 1/21/04, 2100-2230/DT1A
AHYN 0B1 – ALZHEIMER’S: THE HELP YOU NEED (30-minute
follow-up show)
This version is intended for stations localizing the national follow-up
show with David Hyde Pierce.
FEED: 12/12/03, 1400-1445/512
PROMOS FED ON REEL #4767
FEED DATES: Wed, 12/31/03, 1400/502 and Fri, 01/02/04, 0300/501
30 SECOND SPOTS promoting the documentary only
FOPA 000000B1
:30/:05
Fed as both dated
and undated
20 SECOND SPOTS with David Hyde Pierce promoting the documentary only
FOPA 000000B1
:20/:04
Fed as both dated
and undated
20 SECOND SPOTS with David Hyde Pierce promoting the doc and the national
follow-up show, Alzheimer’s: The Help You Need
FOPA 000000W1
:20/:04
Fed as both dated
and undated
PROMOS SENT ON REEL #4759
FEED DATES: Fri, 12/12/03, 1400/502 and Tue, 12/16/03, 0300/501
60 Second fillers promoting the documentary only
FOPA 000000B1
1:00/:05
Fed as both dated
and undated
7. CONTACT INFORMATION
If you still can't find what you're looking for, e-mail us at forgettingproduction@tpt.org
.
8. SUBSCRIPTION INFO…TELL A FRIEND!
To subscribe to this e-newsletter, or to invite a friend or colleague
to join this e-newsletter, fill out the invitation form at:
http://www.tpt.org/NPD/forgetting/newsletter.html
Produced by Twin Cities Public Television . Funded by MetLife Foundation
. Additional outreach funding by the Corporation for Public Broadcasting
.
Produced by Twin
Cities Public Television. Funded by MetLife
Foundation. Additional outreach funding by the Corporation
for Public Broadcasting.
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