ABOUT THE PROJECT GRANTEE AWARDS TOOLKIT OUTREACH NEWSLETTER PUBLICITY & PROMOTION LOGOS OUTREACH TOOLS FAQ

Frequently Asked Questions Updated December 23, 2003   I heard that there are grant opportunities for The Forgetting. Is that true? The grant deadline has already passed, but there are still many high-impact, low-cost ideas you can pursue. Some of these are outlined in our toolkit and in our monthly newsletter. We highly encourage stations to pursue these ideas and/or seek local partners or funding. Feel free to contact us if you feel we could be of assistance. Can local underwriters get credit on the broadcasts? Due to MetLife Foundation’s extraordinary support of the national program (the largest single grant in their history), local underwriting is not available for the 90-minute documentary. It is available for Alzheimer's: The Help You Need (the 30-minute follow-up program), except to competitors of MetLife, which include financial services and insurance companies. If we are applying for the grant, are we required to air the program at feed? You are required to air it the same night, but not necessarily at the same time. These are the requirements of common carriage.  Must the follow-up show be aired consecutively with the documentary? Yes, in its premiere broadcast. We will allow for flexibility in repeat broadcasts (those that occur the same week as the premiere, and other future repeats). What is the format of the program? Is it several episodes, and how long is the program/each episode? The NPS hard feed on January 21, 2004 will be 120 minutes. The first 90 minutes is a documentary, giving a comprehensive look at the disease, its effect on us and the race for a cure. The final half hour, Alzheimer's: The Help You Need, is an informative, studio-based production designed to answer questions and provide local and national resources. If they choose to, local stations can easily insert their local and regional resource information into Alzheimer's: The Help You Need. We are also encouraging stations to produce their own local half hour follow-up show in conjunction with our partner outreach organizations. Stations may edit portions of Alzheimer's: The Help You Need together with local footage or roll-ins. When and how will the follow-up program be available to us? Alzheimer's: The Help You Need will be fed on December 5 (12:30-13:15 ET on 512) to allow you to build a local program that fits your needs. We'll include timing suggestions for segments you can lift out of the show to edit together with content you may produce locally, as well as timing information for spots where you can easily insert local or regional resource information. The follow-up program features David Hyde Pierce as host and includes an expert panel answering questions and providing helpful information. Can we scroll or flash an 800 number or local resource number during the 90-minute program? No. We have designed the follow-up program as the vehicle for providing local resource information. Can I get a preview reel of The Forgetting? A reel with two clips was fed to stations in October. It includes a 3-minute program preview intended for general audiences and a 5-minute clip intended to spark discussion. To borrow a BetaSP copy of this reel, contact Heidi Van Heel at 651-229-1436. Streaming clips are also available on this site under Outreach Tools. Will the program and viewer’s guide be translated into Spanish? Many of the materials available from our national partners are produced in other languages, including Spanish. AARP has also offered to translate our viewer's guide into Spanish, and it will be available in November on The Forgetting Web Site. The documentary itself will be translated into Spanish, but that version will not be available until after broadcast. PBS will re-feed this version later in 2003. At that time, PBS will also do another press run of the DVD, so it is available in Spanish. What will the format be of the viewer’s guide, and will there be a cost? The 8-page Discussion Guide is available in English and Spanish as a downloadable file on The Forgetting Web site. Stations and their partners may print and reproduce as you see fit. Are there off-air record rights for the documentary? The off-air record rights are limited to educational/school use only. Copies of the documentary will be available for purchase. The price has not been determined yet, but an estimate would be in the $20-30 range. For discussions, we suggest you use a preview reel we've produced (see above) as a conversation starter. Is David Shenk, the book author, available for book signings or radio interviews? Mr. Shenk might be able to fulfill certain requests. Please direct any inquiries of this nature to Karen Salerno and Kelly & Salerno Communications. She can be reached at 203.863.1002 or Karen@kellysalerno.com. Where can I find brochures, pamphlets and fact sheets about Alzheimer's? The Alzheimer's Association Resource Center has a great variety of print resources that you can download and print yourself. Visit them at: http://www.alz.org/ResourceCenter/ResourceCenter.htm I have more questions! Who can help me? There are many people able to assist your station's efforts or answer questions about The Forgetting. Please contact the following people for information about: Outreach or implementing outreach grants, contact Karen Hodgkiss (khodgkiss@mascomm.net) or Roselle Kovitz (roselle@mascomm.net) of MasComm Associates. Promotion (press releases, e-postcards, streaming clips and more), contact Karen Salerno (Karen@kellysalerno.com) at Kelly & Salerno Communications. Production, the follow-up show or the program Web site, email forgettingproduction@tpt.org and either Elaine Powell (Station Relations), Erika Stenrick (Associate Producer) or Naomi Boak (Executive Producer) will respond to your question.   Produced by Twin Cities Public Television.  Funded by MetLife Foundation. Additional outreach funding by the Corporation for Public Broadcasting.