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Grantee Awards Congratulations to the 30 Outreach Grant recipients. Take a moment to review their strategies. We encourage stations to be in contact with us and with one another with questions, suggestions and good ideas. These grants were made possible by MetLife Foundation and the Corporation for Public Broadcasting. AETN, Arkansas will partner with Alzheimer's Arkansas and the Arkansas Area Agencies on Aging for the following outreach and production activities: Conduct a workshop/retreat with the specific goal of training caregivers to train their peers. Attendees from across our rural state will then agree to hold workshops in their area implementing the information and ideas received in the workshop. AETN will produce the workshops' support materials, videotape it for future use and provide a videostream of the workshop on the Web. Produce a half-hour follow up to The Forgetting focusing on local resources available to the people on the front lines of Arkansas' Alzheimer's community, including patients, families, caregivers and medical professionals. AETN will create a companion Web site that will provide resources for anyone seeking information on the topic of Alzheimer's. AETN will use a variety of resources to create "buzz" for the national documentary and the local follow-up program in Arkansas. Media used will include newspaper and radio advertising, on-air promotion and direct mail. Contact: Ron Johnson KAET TV, Tempe, AZ — whose viewing area encompasses 85 percent of Arizona's population and a high percentage of Hispanic and Native American households — will emphasize minority and culture issues in Alzheimer's care in its activities and support. Specifically, the station will: Produce a half-hour follow-up production to The Forgetting, focusing on care and treatment programs available to the Arizona population and including information of special interest to the state's Native American and Hispanic communities Produce a Resource Guide for Alzheimer's Care in Arizona, an information packet that will also be available in Spanish Work with the Area Agency on Aging to organize discussion groups with Latino families to help them better understand the disease and provide care to loved ones Conduct an extensive advertising and promotion campaign, including at important statewide and community events Contact: Jeannie Berg AETN Arkansas — Description coming soon! Contact: Ron Johnson KPBS, San Diego, CA, has the capability to reach a large audience through media outreach — television, radio and the Internet. KPBS will produce one half-hour news feature as part of its daily magazine series, Full Focus. Representatives from KPBS’ partner organizations will staff a phone bank, providing resources and information. These Days, KPBS Radio’s two-hour morning talk show focuses on the issues, events and trends that shape San Diego and California. For this proposal, These Days will devote two segments to the issues and events relating to Alzheimer’s disease. The "Kids & Family" section on kpbs.org will be expanded to not only include information on The Forgetting, but will also contain information about Alzheimer’s resources within San Diego. KPBS will partner with local Alzheimer’s organizations on several conferences. KPBS will hold family celebration events at The George G. Glenner Alzheimer’s Family Centers. A screening and panel discussion of The Forgetting will be held in early 2004, the exact date depending on the broadcast date of the program. Contact: Cathy Lloyd KEET, Eureka, CA plans to inform the general public, improve the quality of life of those living with the disease and facilitate more accurate diagnosis by physicians in rural areas with the following activities: Local follow-up program Informational interstitials Hosting Delta Society Pet Partner Training workshops in partnership with the Alzheimer’s Day Care Resource Center and the Sequoia Humane Society Distributing Diagnosis Guides to rural physicians Contact: Claire Reynolds KVIE, Sacramento, CA, will target the Latino population and the rural counties within the greater Sacramento region with the following activities: Local follow-up program and Web site Partner with UC Davis Alzheimer’s Disease Center to host a caregiver conference centered around the content of The Forgetting program and targeted at Latino caregivers and their families Promote The Forgetting program at numerous health fairs attended by the Northern California Alzheimer’s Association-Greater Sacramento Area Chapter 4 Partner with Primrose Assisted Living Community to hold a "Night Out for Caregivers," as well as work with the local Barnes and Noble Bookstore to set up a discussion group around "The Forgetting" book by David Shenk The Del Oro Caregiver Resource Center of Sacramento will promote the documentary in its newsletter, on its Web site and mail out flyers to individuals on its mailing list Contact: Pat McConahay WUSF, Tampa, FL. With 60% of our primetime viewing audience over the age of 65, WUSF will target its West Central Florida region and its elderly and retiree residents with the following activities: Local town hall meeting after The Forgetting with call-in session Provide speakers and promotion for Special Forums through our Community Partners A series of Alzheimer’s news segments on our radio joint-licensee and Tampa NPR station, WUSF-FM Initiate a Music Therapy program for Alzheimer’s patients through the Florida Center for Creative Aging Special Web page with links on the WUSF Web site Contact: Martha Bone PBS Hawaii, KHET  will target its outreach efforts on "The Forgetting" to Hawaii's youth segment with the following activities: Statewide essay contest for high school students to share a personal experience about living with Alzheimer's.  The contest may also be expanded to middle school students. Essays will be screened by a panel of judges from different segments of the community. Essay winners will be recognized at the annual Breakfast Meeting of the local Alzheimer's chapter in Hawaii in November of this year. Winning essays will be published in the Honolulu Advertiser. Contact: Kalowena Komeiji WNIN, Evansville, IN, in collaboration with the Greater Kentucky and Southern Indiana Chapter of the Alzheimer’s Association, will help churches and other faith-based organizations establish Alzheimer’s caregiver support groups and respite services in rural communities in the following ways: Mail information packets and workshop invitations to approximately 1,000 churches and other faith-based organizations Host three workshops for clergy, parish nurses, and other church leaders in different parts of the region Produce a local television program and related Web site content in conjunction with The Forgetting Produce and air public service announcements to continue sharing the messages about Alzheimer’s disease, the needs, and local opportunities to help Evaluate outcomes through research by the University of Southern Indiana’s School of Nursing, so that future efforts can benefit from the lessons learned Contact: Parri Black KET, Louisville, KY will target its Eastern Appalachian and coal-mining region and its African-American Louisville residents with the following activities: Local follow-up program and Web site Host preview screening/discussions with local African-American churches Present The Forgetting project along with outreach kits to all KY caregiver support group leaders KET Friends Board will host at least 10 community events across the state in conjunction with the Alzheimer’s Assoc. Speaker’s Bureau Contact: Judy Flavell WLPB, Louisiana Public Broadcasting will partner with Alzheimer’s Services of the Capital Area, the East Baton Rouge Council on Aging, and Our Lady of the Lake Regional Medical Center Elderly Care Services for the following outreach: Provide information to support group facilitators of Caregiver Network meetings in a ten parish (county) area of Louisiana Distribute print materials and resources via the Web Conduct screenings at area Lunch ‘n Learn programs for caregivers and patients Sponsor the 2003 Celebration of Caregiving during November, Alzheimer’s Awareness month Launch a telephone support service for Alzheimer’s patients and their caregivers Broadcast the program and the follow-up show with localized support services information Contact: Dot Dickinson WCMU, Mt. Pleasant, MI, will focus its efforts on reaching patients, caregivers and professionals in their rural coverage area that serves central and northern Michigan. WCMU’s goals include: Increase incidence of early diagnosis by training physicians to recognize early symptoms and making the public aware of early symptoms and the importance of early diagnosis Improve quality of life for persons with Alzheimer’s and their families by making them aware of resources available in their communities WCMU’s project has five main components: A professional development teleconference and Web cast for physicians Production of Public Service Announcements geared toward physicians and individuals A half-hour local television program to follow The Forgetting A series of radio interviews A regularly updated information "packet" for patients and their families that physicians can download from the Internet on an as-needed basis Contact: Linda Dielman WGVU Public TV & Radio, Grand Rapids, MI. By focusing on non English speaking Latinos, a population more at risk to develop and less likely to seek help for Alzheimer’s, WGVU will create for all citizens in its coverage area an awareness of and appreciation for the resources available to cope with the disease. Activities will include TV & radio programming in both Spanish & English, Web resources, and the distribution of educational materials through businesses, organizations and at literature fairs. Contact: Stephen Chappell Mississippi Educational Broadcasting plans to: Create a localized resource booklet that will have the contact information caregivers can access for assistance with Alzheimer’s-related questions Host an Alzheimer’s Information Fair Participate in the local Memory Walk Host teen and rural law enforcement workshops Produce a local follow-up program Contact: Cassandra Love KCPT, Kansas City, MO KCPT presents two Caregiver Empowerment Workshops for African American and Hispanic Caregivers Specifically designed for two constituencies of caregivers inadequately served by Alzheimer’s groups in Kansas City, the half-day events will feature original drama, speakers, lunch and free adult day care for loved ones. KCPT recognizes and celebrates a large group of Alzheimer’s caregivers that are currently ignored in any organized support programs in Kansas City...children! KCPT and it’s coalition partners launch "I’M A HELPING HAND: CELEBRATING KC KIDS," a half day event for forty child caregivers, featuring pizza, ice cream, original drama, a craft, speakers and "Thank You" gift bags donated by area businesses. KCPT hosts a local follow up program to The Forgetting and provides a live phone bank of 18 caregiver professionals to answer questions brought up by the national documentary and point viewers to relevant community resources. Contact: Nick Haines KMOS, Warrensburg, MO, will target its rural and growing immigrant populations with the following activities: Partner organizations will provide a minimum of 12 workshops on Alzheimer’s related topics throughout the broadcast area, crafted to meet the needs of the rural community. Four of these communities have been identified with large Hispanic populations. A translator will be present at these sessions. A toll-free phone number will be available throughout the project and beyond, providing a phone avenue for questions and guidance for resources to the public. A benefits check-up will be available to all area residents to provide guidance and support for their personal benefits planning. Respite services will be provided upon request to primary caregivers desiring to attend workshops. 30-45 second interstitials with thought/action-provoking information will be produced and aired on KMOS prior to and beyond The Forgetting broadcast in 2004. Partner agencies will host Senior Center viewing parties of The Forgetting at area facilities. Contact: Rosemary Olas MontanaPBS will target a very rural audience with the following: Multiple satellite discussion sites led by Extension and/or AARP representatives to be used during airing, questions generated to be used in follow-up programming Statewide follow-up program and Web site with emphasis on available services, both medical and living support, in Montana Dissemination of all Outreach materials throughout the AARP and MSU Extension network Contact: Chris Seifert KLVX Las Vegas, NV -- KLVX in southern Nevada is supporting THE FORGETTING with a locally-produced follow-up program,  “Memory Lane,” and a Night Out for Care  Givers :    - Memory Lane A 30-minute magazine format production which will highlight the positive steps being taken in southern Nevada to help the victims and caregivers of Alzheimer.    - A Night Out for Care Givers KLVX will partner with the local Alzheimer Association and a local non-profit theater company to provide approximately 50 caregivers a chance to take an evening off and attend "Super Summer Theater."  KLVX, in cooperation with the local Alzheimer Association, will provide nurses and/or trained individuals to watch over the Alzheimer's patients as the primary caregivers gather at the studios where a bus will be provided to take them to a nearby state park where "Super Summer Theater" will be presenting an outdoor musical.  Families are encouraged to bring a picnic lunch and their sense of humor. Contact: Michael McCartney WENH, New Hampshire Public Television, Durham, NH’s publicity, promotion, and outreach efforts overall will seek not only to bring the largest number of viewers to the broadcasts, but to connect viewers to other resources and in-state opportunities for education and support. The main goals of New Hampshire Public Television's outreach activities surrounding the broadcast of The Forgetting in the Granite State will be: To publicize information about the condition and its social and familial impact To encourage adults who may be caring for elderly parents or approaching old age themselves to speak openly about Alzheimer's To encourage people to train as volunteers and offer assistance to families dealing with Alzheimer's NHPTV will accomplish these goals: Through the production of a companion local half hour of our award-winning nightly newsmagazine focusing on Alzheimer's in New Hampshire By working with other state groups to organize viewing and discussion sessions Through publicizing volunteer training sessions for individuals interested in providing caregiver respite By localizing the national follow-up program to The Forgetting Contact: Lynn Zucarelli Austin KNME-TV Albuquerque, NM, in collaboration with KRWG-TV (Las Cruces) and KENW (Portales) will present a statewide town hall as a follow-up to The Forgetting. Our goal is to serve the broad rural, diverse population of New Mexico. Our plan: Through broadcasting, provide information over large rural area through three-station statewide broadcast Appeal to and target Native American and Hispanic populations The town hall, held in KNME-TV studios, will feature guests/groups from around New Mexico and incorporate short, pre-produced field packages Co-producer New Mexico Alzheimer’s Association will have Web-based information to support and broaden information covered by the town hall broadcast Contact: Michael Kamins Thirteen/WNET New York, NY’s outreach will target the general public of all ages and community service and health care professionals in the greater New York region, one of the most diverse areas in the country. Since the 1990 Census, the city has seen an 18.7 percent increase in its population over age 85, the group hardest hit by Alzheimer’s. During the same period, the population of elderly minorities increased by 32 percent. Outreach activities will include: Hosting a screening and panel discussion for the general public in partnership with the Queens Borough Public Library, located in New York’s most diverse borough Hosting a screening and forum for community service and health care professionals Local Web pages and localization of the follow-up program Distributing print materials on Alzheimer’s and caregiver issues at outreach events and through partner organizations Contact: Patricia McGann WSKG Binghamton, NY, will target its Southern New York region and its residents with the following activities: Prior to The Forgetting, WSKG-TV will present a series of short educational pieces about Alzheimer’s disease. They will be both informative and promotional. A 30-minute program to localize the situations and conditions seen on the national broadcast will follow the 90-minute documentary. WSKG-TV will also present a one-hour call-in a day or so after the broadcast of The Forgetting to bring the general public into the discussion and respond to medical and social support questions. WSKG will work with a local school district to create a children’s book that will tell a story to help children understand Alzheimer’s and how to interact with their family members, neighbors and others with this disease. WSKG will have a Web site with local resources concerning Alzheimer’s disease. Contact: Carolyn Weston UNC-TV, North Carolina will make The Forgetting an integral part of the three-year statewide Health Focus campaign being launched in September. Outreach components surrounding the project will include: A Safe Return of the Wandering — a pilot program designed and conducted by the Eastern North Carolina Alzheimer’s Association, the Raleigh Police Department, the Wake County Sheriff’s Department and the Bureau of Missing Persons to assist law enforcement officers — will be tested and implemented. N.C. NOW, UNC-TV’s nightly news program will do a week of special segments and Newsmaker interviews prior to the broadcast. The Web and postcards available at conferences and meetings solicit the topics that viewers would like addressed. Special bookmarks will direct viewers to the Web site and will be distributed along with print materials at statewide and local conferences. Kits for preview screenings will be made available for community events. Contact: Mary Cay Corr WGTE, Toledo, OH will hold a screening event of The Forgetting with a speaker who will present information about the individual and community impact of Alzheimer's disease. This will be followed by an informational fair with tables hosted by various service providers in the community. Other activities include an on-line resource directory on a special Web page and customization of the follow-up broadcast. Contact: Kathy Smith Oregon Public Broadcasting will partner with the State of Oregon’s Association of Area Agencies on Aging and Disabilities on the following outreach activities around The Forgetting: Production of a local three-part radio series on Alzheimer’s issues Production of local follow-up program and/or Web site Distribution of The Forgetting materials at Alzheimer’s Memory Walks in fall 2003 Preview/screening event for representatives from the State of Oregon’s Association of Area Agencies on Aging and Disabilities Coordination of The Forgetting viewing parties through partnership with the State of Oregon Customization of outreach materials with local Alzheimer’s Association’s toll-free phone number Contact: Kelcee Marcum S. Oregon PTV Medford, OR, in cooperation with regional hospitals, retirement facilities and caregivers, will produce a companion program and a series of outreach activities to provide Southern Oregon residents with a comprehensive overview of services and information about Alzheimer’s disease and the resources available. The Southern Oregon region has one of the fastest growing retirement communities in the country. At least one Southern Oregonian dies every 12 hours as a result of Alzheimer’s disease. Southern Oregon is a rural region with the highest unemployment rate in the country and a state budget that is in chaos. State health, respite and hospice care program budgets have been all but decimated. This funding will help us to produce our series pilot ("Senior Health Network") which will be a cornerstone for area caregivers and health organizations to cooperate in the dissemination of multimedia material on and about senior health needs. Contact: Greg Frederick WHYY, Philadelphia, PA will feature The Forgetting as a highlight of its focus on Alzheimer's in 2004. To expand awareness, WHYY will provide the following outreach activities: Offer a local resource guide and phone bank around the program in collaboration with Caring Community, WHYY's volunteer coalition of more than 85 nonprofit organizations, universities, government agencies, faith-based organizations and healthcare systems focusing on caregiving, chronic illness and end-of-life Produce a one-hour radio special on Alzheimer's which will be offered to public radio stations — an opportunity for collaboration and cross-promotion by joint licensees and independent public broadcasting stations serving the same market Host a town meeting on caregiving and Alzheimer's which will be Web cast live for online participation Please join us on radio and the Web to expand awareness about Alzheimer's and enhance station outreach around The Forgetting Contact: Willo Carey KUHT Houston, TX -- HoustonPBS will partner with the Alzheimer's Association, the Texas Medical Center Library, and the Gulf Coast Texas Partnership for End-of-Life Care, for the following events and activities: Celebrating the Journey of Life ('Day of the Dead') event targeting Hispanics Alzheimer's Conference targeting professionals, caregivers, and early stage individuals Local follow-up program and web pages During broadcast, support of viewers through phone bank of health care and related professionals by providing immediate answers to questions and distribution of resource materials. Seminars on how to talk to a physician about Alzheimer's disease Contact: Connie Hill or acrider@houstonpbs.org KUED Salt Lake City, UT, As a result of a recent study on the needs of Utah’s senior citizens, KUED’s goal is to blanket Utah’s urban and rural areas with basic caregiver resource information. KUED’s outreach plan for The Forgetting consists of four main elements: A locally-produced live broadcast with a phone bank staffed by volunteer experts from the Utah Coalition of Caregivers A free caregiver’s resource packet offered through the local broadcast, with additional copies distributed by community partners and at the half-day caregiver workshop A half-day caregiver workshop A local Web site KUED also plans to provide VHS copies of The Forgetting to public libraries throughout the state of Utah. Contact: Karin Hardy KSPS, Spokane WA, will target our general viewing audience and several constituent groups in the U.S. Pacific Northwest and Canada — specifically the low income rural agriculture areas, Ukrainian immigrants and Native American tribes within our market. The activities we plan include the following: Sponsorship of the Memory Walk to aid the local chapter of the Alzheimer’s Association Live local call-in program and Web site with quiz connections and question lines hosted by area physicians 5 to 10 Preview Screenings/info meetings Speakers Bureau/Presentations in various schools, health care facilities and extension offices throughout the rural areas we serve Resource Booklet featuring Alzheimer’s information distributed throughout viewing area and at all screenings/meetings Launch of our Program Club with Borders using The Forgetting Education content/lesson plans for Collegiate, Nursing and High School health classes Information/Activity Fair with a Day Out for family members and activities for patients Series of 10-15 Alzheimer’s Awareness interstitials Rebroadcast of several Alzheimer’s programs including And Thou Shalt Honor, Alzheimer’s: Is There Hope?, and Complaints of a Dutiful Daughter. Proclamations for National Alzheimer’s Awareness Month in November Editorial Support in various regional publications Electronic and Print advertising promotion Contact: Kerry Faggiano West Virginia Public Broadcasting, in partnership with the West Virginia Chapter of the Alzheimer's Association, will focus on the high percentages of Alzheimer's patients in the state, and will feature outreach activities and information targeted to reach the caregivers and families of these patients as well as provide information to the public about the disease and its impact on the future of the state. Planned activities include: Town meetings around the state to raise awareness, provide resources and to gather information about the concerns of the public related to Alzheimer's Informational spots on both WV PBS and West Virginia Public Radio First-ever statewide Caregiver Handbook, providing agencies and contact information in an easily accessible format "Memories in the Making" project headed by WV Alzheimer's Assoc. staff, utilizing local artists who will help Alzheimer's patients express themselves through art activities focusing on what the individual can do, not the functions they may have lost Awareness through our "Pubcaster" monthly magazine, Web site, press releases, flyers, member mailings, and tune-in cards Library copies of The Forgetting placed at resource centers around the state Preview events for the public, legislators, and staff, including one to feature the "virtual dementia tour," a firsthand look how Alzheimer's patients may experience their world a new statewide program on aging will premiere near the air date for The Forgetting, and is scheduled to feature Alzheimer's as its first topic as well as some words from David Schenk The Forgetting will be featured on the cover of our member magazine and will also be a Program Club pick for January, allowing for additional promotion through our Program Club contacts. Contact: Robin Pyle   Produced by Twin Cities Public Television.  Funded by MetLife Foundation. Additional outreach funding by the Corporation for Public Broadcasting.