Twin Cities Public Television Launches Capital Campaign
What was once solely a broadcast service is transforming into something entirely new with little resemblance to the single channel of public television educational programming launched back in 1957. TPT is combining the power of broadcast and digital media to create a one-of-a-kind public service hub for the 21st century. And it's getting a helping hand from some of the state's – and nation's – most powerful corporate CEOs.
Ken Powell, chairman and CEO of General Mills, and Brad Anderson, retired CEO of Best Buy, stepped up to co-chair a $30 million capital campaign to re-invent tpt. They are joined by David Weyerhaeuser, chair of tpt's Board of Trustees; Greg Page, chairman and CEO of Cargill; Stanley Hubbard, chairman and CEO of Hubbard Broadcasting; and well-known philanthropists Ruth and John Huss of the Huss Foundation.
"Today tpt consistently ranks among the top five PBS stations in the country for viewership, but with today's media landscape and new technologies, that's only a piece of what our viewing audience needs and wants," says Jim Pagliarini, tpt president and CEO. "Those in the Net Generation grew up gathering their information on mobile devices. We need to meet their evolving needs as they represent our next generation of community leaders, consumers and supporters."
The campaign is an investment in the future to assure that tpt will continue to be relevant and impactful for future generations.
To read more about the capital campaign, go to tpt.org/campaign and watch the video below for more information.
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