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Twin Cities Public Television
Media Advisory

For Immediate Release
March 20th, 2013

Twin Cities Public Television’s Minnesota Channel Celebrates 10 Years of Impactful Programming Through Community Partnerships

Groundbreaking Public Television Initiative Becomes a Staple of tpt Programming and an Asset Statewide

St. Paul, Minn. (March 20, 2013) – This April, Twin Cities Public Television (tpt) will be commemorating a major milestone in its innovative and visionary approach to public television programming. TPT’s Minnesota Channel (MN Channel) turns 10 years old in 2013.

 

In 2003, tpt rolled out a new Sunday night block of programming from 6 p.m. to 10 p.m. on what was then tpt 17. It was a small beginning for what would evolve into a highly accessible, statewide, multimedia service. By September 2005, the MN Channel moved to its own full-time digital, statewide public television channel, the first in Minnesota history.

 

“When we started what would become the MN Channel in 2003, we had no idea what it would become,” says tpt President & CEO Jim Pagliarini. “An entire statewide channel devoted to programming that furthers the message of important community partners in Minnesota was something that had never been done – in any state. To this day, despite becoming an integral resource in the community and being accessible online and on TV throughout the state, the MN Channel is still – unwittingly – one of the best kept secrets in Minnesota.”

 

However, the reputation of the good work that the MN Channel is producing has started to grow. TPT’s Minnesota Productions & Partnerships team (tpt MN) has been recognized throughout the years for the immense body of work they have produced in partnership with local organizations.  Such accolades include the acceptance of 15 Emmy® awards; the documentary With Impunity: Men & Gender Violence being named ‘Best Local Documentary’ by Mpls/St. Paul Magazine; and now its latest honor includes receiving the 2013 EDGE Award from the Association of Public Television Stations (APTS).  The EDGE Award honors a station for its innovative work using its digital resources to deliver services on-air, online and on-the-ground.

 

What was, and still is, so revolutionary about tpt’s MN Channel is that it is a groundbreaking business model for public television—it launched the concept of partnership as never done before in the industry. TPT partners with non-profit and public service organizations who want to amplify the impact of their work through the use of media and governed by a set of strict editorial guidelines. These partnerships express tpt’s core mission: to enrich lives and strengthen the community through the power of media.

 

“Many of the partners we work with don’t have the resources or production skills to compellingly tell their important stories,” says Bill Hanley, tpt’s Vice President of Public Engagement & Strategic Partnerships. “The partnership co-productions tpt creates with non-profit, educational, governmental, and public service organizations educate Minnesotans on important issues using tpt’s distinctive storytelling skills.”

 

Today, nearly 700 television programs and over 200 multimedia projects have been created with over 235 partners.  While the volume of programs is significant, tpt remains most proud of the impact the work has had on individual lives. Programs deal with topics as diverse as: parenting, agriculture, healthy aging, hunger, concussions, literacy and issues facing Minnesota’s immigrant communities, to name only a portion.

 

In addition, viewers and partners trust tpt to tell the stories that are sometimes difficult to tell. For example, tpt and the Twin Cities Medical Society’s 2012 Emmy® award-winning partnership project, Honoring Choices, encourages conversations with loved ones about end-of-life care.  The MN Channel is a safe place, where ideas are explored thoughtfully and carefully.

 

Some of the organizations that tpt MN has partnered with over the last 10 years include: AARP Minnesota, Allina Health, Amherst H. Wilder Foundation, Blandin Foundation, Blue Cross Blue Shield of Minnesota Foundation, Bush Foundation, ECHO Minnesota, General Mills Foundation, The Givens Foundation for African American Literature, Greater Twin Cities United Way, HealthPartners, McKnight Foundation, The Minneapolis Foundation, Minnesota Board on Aging, Minnesota Philanthropy Partners, Northwest Area Foundation, Science Museum of Minnesota, Twin Cities Medical Society, UCare, and the University of Minnesota.

 

Click here to view a highlight reel of tpt MN’s productions from 2012.

 

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About tpt’s Minnesota Productions & Partnerships

TPT’s Minnesota Productions & Partnerships (tpt MN) is the local production division of Twin Cities Public Television (tpt), the PBS affiliate for Minneapolis/St. Paul. TPT MN partners with local non-profit, educational, governmental, and public service organizations to reach broader audiences throughout Minnesota. These partnership programs educate and inspire Minnesotans on important issues using tpt’s distinctive storytelling skills, television and multimedia resources. Since its inception in 2003, tpt MN has created nearly 700 television programs and over 200 multimedia projects in partnership with over 235 non-profit and public service organizations. To view past tpt productions, visit www.mnvideovault.org.

 

To learn more about tpt MN, connect with us on Twitter and Facebook.

 

About tpt
The mission of tpt is to “enrich lives and strengthen our community through the power of media.”

 

As one of the nation’s leading public media organizations, tpt uses television, interactive media, and community engagement to advance education, culture and citizenship. Over its 50 plus year history, tpt has been recognized for its innovation and creativity with numerous awards, including Peabody awards and national and regional Emmys.
 
Based in St. Paul, MN, tpt is one of the highest rated PBS affiliates in the nation, reaching over 1.3 million people each month through multiple broadcast and online channels.  The organization's particular areas of focus include: the educational readiness of children; serving the needs and unleashing the potential of America's aging population; engaging a new generation in the power of public media; and being the preferred media partner for organizations that align with our mission to enrich lives and strengthen community.

For more information about tpt, please visit our website at www.tpt.org or join us on Facebook and Twitter.

 

Press Contact:

Elle Krause-Lyons

ekrauselyons@tpt.org | 651-229-1491


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